Green Bay Packers Lambeau Field & Titletown District

Project Contact

Brian Dean

Regional Vice President, Client Development, Hammes Healthcare

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Project Details

Client:

Green Bay Packers and Brown County

Location:

Green Bay, Wisconsin

Project Type:

Commercial

Hammes' Services:

Mixed-Use Development

Background

Lambeau Field is the home of the Green Bay Packers. The Lambeau Field renovation and Titletown District development are part of a multi-decade public-and-private effort to anchor Green Bay's downtown economy around the team's iconic stadium.

Challenge

The Green Bay Packers and Brown County's $1.5 billion economic development and renovation initiative required Master Developer coordination across a multi-stakeholder, multi-year program — followed by a separate $130 million Lambeau Field expansion that added 6,600 seats while maintaining game-day operations and integrating with the broader Titletown District.

Solution

Hammes served as Master Developer for the Green Bay Packers and Brown County from 1999 to 2003 on a $1.5 billion economic development and renovation assignment in Green Bay, Wisconsin. Hammes was again contracted for a $130 million, 6,600-seat expansion project of Lambeau Field from 2011 through 2013.

Project components include NFL stadium, commercial office, destination retail, retail, dining and entertainment, hospitality, and civic attractions.

Project Milestones

Hammes engaged as Master Developer by the Green Bay Packers and Brown County in 1999.
$1.5 billion economic development and renovation assignment delivered from 1999 to 2003.
Hammes contracted again for the $130 million Lambeau Field expansion project from 2011 through 2013.
6,600-seat expansion delivered, integrating with the broader Titletown District mixed-use development.

Frequently Asked Questions

Here are answers to common questions about us.

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What role did Hammes play in the Green Bay Packers / Lambeau Field projects?

Hammes served as Master Developer for the Green Bay Packers and Brown County from 1999 to 2003 on a $1.5 billion economic development and renovation initiative. Hammes was contracted again from 2011 through 2013 for a $130 million, 6,600-seat Lambeau Field expansion project.

Where is Lambeau Field located?

Lambeau Field is located in Green Bay, Wisconsin, and is the home of the Green Bay Packers.

How large were the Hammes engagements with the Green Bay Packers?

The first Hammes engagement was a $1.5 billion economic development and renovation assignment delivered from 1999 to 2003. The second was a $130 million, 6,600-seat Lambeau Field expansion delivered from 2011 through 2013.

What is the Titletown District?

The Titletown District is the broader mixed-use development that anchors around Lambeau Field. Project components delivered under the Hammes engagements include the NFL stadium, commercial office, destination retail, retail, dining and entertainment, hospitality, and civic attractions.

Why did the Green Bay Packers select Hammes for both phases?

Hammes was selected as Master Developer in 1999 and was contracted again in 2011 for the Lambeau Field expansion — demonstrating long-term client confidence across two major engagement phases at the iconic stadium.